A visual campaign seeking to educate the public about food waste.

The aim of this project was to educate the public on a particular social issue. Thus I chose to illustrate the ever import issue of food waste in an artistic visual campaign. From my research into the topic, I found that most food waste campaigns relied heavily on photographic based imagery in their designs. Therefore, in order to differentiate my campaign I went for a more 'abstract' approach with digital watercolour paintings paired with statistics that would grab people's attention.

The final images where exhibited in the end of year showcase for SAE Creative Media Institute to great success.